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Helping you actualise your goals in order to transcend and thrive.

I help individuals and organisations enhance their capacity to navigate personal and corporate goals by removing roadblocks and giving guidance with empathy and intellectual honesty.

Corporate Services
Individual Services

We enable growth stage startups to improve their survival rate, achieve repeatable, scalable, and measurable growth to Lead Not Lag.

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Helping you to unlock your inherent capabilities, utilising your strengths to realise your highest potential and achieve your desired outcomes.

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Limited availability

Some of my previous clients

My previous experience

My areas of expertise

As a proven leader with deep experience in developing exceptional, people-centric leaders and high-performing teams, I will help you and your teams realise your goals and push through roadblocks to drive your business forward.

Corporate Services
Individual Services

Fractional CRO Engagements

We assess the current state of your business such as your GTM strategy across sales, marketing, customer success, products and other functions. We work with you to put actionable strategies, and processes in place for profitability.
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Leadership Development

We work with you to build an aligned, competent and committed leadership function that will help achieve lasting success through tailored and engaging training and workshops.
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GTM - Business Coach and Advisor

We partner with Founders, CEOs, CROs, VP of sales in enterprise B2B saas organisations with a focus on Go-To-Market. We help accelerate sustainable results, minimise errors and guide the strategy for short, mid and long term goals.


* If there is a specific theme or challenge your company would like to explore, please get in touch and let’s discuss how I can support you.

Communication Skills Coaching

I help individuals gain self-awareness of their communication style and impact. I then provide clear steps in shaping their communication strategy to achieve their desired outcome.

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Leadership Coaching

I help executives become impactful leaders people want to follow, leveraging the ten proven traits for outstanding leadership taking your team and business to the highest peak of productivity.

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Succession Coaching

I help clients assess skills and competencies for senior management positions. I also guide and empower them to nail their desired roles with a game plan to hit the ground running and accelerate success.
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Performance Coaching

How can you attain your desired level of performance? I help individuals understand the competencies and behaviours needed to excel in their current roles, implementing approaches for consistent performance



10 TRAITS OF GREAT LEADERSHIP THAT ARE OFTEN OVERLOOKED

GET YOUR COPY NOW!

About me

I am Abi Williams, with more than 17 years of experience working across various technology companies. I have a masters in International Business Management and a BSc in Computer Science. I am also the Founder of Your Life & You and Lead Not Lag Ltd. Both companies connect to my passion for driving positive & sustainable growth in people, businesses, and processes.
 
Armed with strategies to bring clarity to chaos, I help others break patterns to achieve their desired outcomes. Excellence is my measure, and assisting others to achieve their desired goals and dreams is the theme that keeps my heart beating and feet moving.

What people are saying:

Nealesh Patel

Chief Revenue Officer at Crunchbase

Abi presented an inspiring and authentic keynote for our sales kickoff, which set the tone for our best SKO to date. The praise from the entire org was overwhelming. She worked with our leadership to understand what our organization needed from her keynote, created a compelling narrative that aligned with our needs, and communicated to the audience in a compelling and authentic manner. I would highly recommend her for events where your desired outcomes are to be inspired, challenged and have lasting transformation!

What people are saying:

Shanee Ben-Zur

Chief Growth Officer & CMO - Crunchbase

I had the pleasure of seeing Abi give a keynote at Crunchbase's Sales Kickoff meeting. As soon as Abi started speaking, you could hear a pin drop. The whole room clung to her every word. And after she finished, the topic of her speech permeated throughout the rest of the event. You could hear the team discussing Ubuntu throughout the week and even to this day. She was equal parts powerful and vulnerable--which is what draws you in keeps you eagerly listening. Abi's ability to connect with a group is superhuman, and the impact she made in such a short time is almost unbelievable. If you have a chance to hire Abi to speak to your team, run, don't walk!

What people are saying:

Ciara Desmond

Head of Account Management - Get Harley

Abi is excellent, she coached me while I was interviewing for a new role and gave me brilliant advice and learnings.She also helped me build confidence and was extremely encouraging. She is an excellent communicator and her direct approach enabled me to learn so much in a one hour session. I would highly recommend working with Abi. She is a world class executive coach and her knowledge of the skills and competencies required in sales is world class.
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What people are saying:

Sançar Sahin

Co-founder @ Oliva

What can I say... Abi is truly one of a kind.Abi joined us for a 6-month contract as a fractional CRO. TBH I've always been a bit wary of consultants and fractional profiles to be able to have any meaningful impact on a team, but working with Abi has completely changed my mind. From day one she said that she will do what it takes to have an impact, even if that means working outside the contracted hours. Everyone says that, but Abi delivers. She has truly felt like a full-time member of the team, and has thrown herself into our mission, our culture and our challenges.Abi's leadership style is one of empathy and accountability—a perfect mix. She's thoughtful in her approach, does deep work, and doesn't stop until the job is done.Abi cares, she leads, and she delivers. I would highly recommend her to any org looking to get expert help on their go-to-market strategy & execution.

What people are saying:

Sharon Tighe

International Digital Marketing at Hewlett Packard Enterprise

"On meeting Abi, I knew immediately that she was a person who would inspire & empower our event audience. Her immense energy & bright personality lit up the auditorium for her social media workshop on optimising your professional brand on LinkedIn. Abi is a talented motivational speaker & passionate about developing people & helping them achieve their full potential. Our Twitter account was alive with tweets of Abi’s quotes on the day as attendees tweeted her inspirational words."

What people are saying:

Aaron Holt

Head of UKI Enterprise
Acquisitions at Pluralsight

“I’ve had the pleasure of working with Abi on multiple occasions, and she never fails to surprise me with her outstanding ability to uplift, encourage, and inspire everyone around her. Abi is a leader who demands excellence from herself first before anyone else, She's a people first person that believes in investing in people and their growth. Abi had a great impact on my life, She's a trusted leader, colleague and most of all a great friend.”

What people are saying:

Helen Smyth

Head of Industry for UK & Ireland at Facebook

"I had the pleasure of working with Abi in our Facebook EMEA HQ in Dublin. During this time, despite us managing different teams, I got to know Abi quite well. She is a smart, thoughtful leader. She takes the time to get to know team members and cross functional partners to better understand how to scale an organisation while keeping her team and our business top of mind. I thoroughly enjoyed working with and learning from Abi".

What people are saying:

Simba Zhanje

Director Of Corporate Sales - Africa at Pluralsight

"Having had the opportunity to work with Abi, I can confidently let it be known that she is passionate about developing, encouraging and motivating teams and individuals within her reach. Abi is very meticulous and infectiously iterates successfully proven processes for repeated success and is not afraid to think outside the box or tackle new challenges fearlessly".

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Previous talks

Facebook-Keynote Boost your business. South Africa - 03/18

An event for small medium businesses owners in Soweto, on how to grow and scale their businesses.

Host - Udemy - Forward - 10/20 & 10/21

Hosted the annual Udemy business conference with over 5,000 attendees across EMEA,NAMER & APAC including C-level executives, head's of learning and development and people leaders.

Pluralsight Global Sales Kickoff- 02/19

On stage with Jeff Peterson to wrap up event with 2k+ employees across EMEA, NAMER & APAC, also conducted a session on vision writing and i also led a panel on closing deals within the EMEA region.

‍Keynote- Facebook - 09/18

Delivered a keynote to students, alumni, business leaders and entrepreneurs across several verticals in Ireland.

Women of the digital age- Panel- 09/19

The impact of social media on the female body- A time of celebration and unplugged discussion with female students, entrepreneurs and professionals across Ireland.

Facebook-Keynote Boost your business. South Africa - 03/18

An event for small medium businesses owners in Soweto, on how to grow and scale their businesses.

Host - Udemy - Forward
10/20

Hosted the annual Udemy business conference with over 5,000 attendees across EMEA,NAMER & APAC including C-level executives, head's of learning and development and people leaders.

Pluralsight Global Sales Kickoff- 02/19

On stage with Jeff Peterson to wrap up event with 2k+ employees across EMEA, NAMER & APAC, also conducted a session on vision writing and i also led a panel on closing deals within the EMEA region.

Trinity Business Alumni event- 03/19

Delivered a keynote to students, alumni, business leaders and entrepreneurs across several verticals in Ireland.

Women of the digital age- Panel- 09/19

The impact of social media on the female body- A time of celebration and unplugged discussion with female students, entrepreneurs and professionals across Ireland.

Are you looking for a
transformative speaker?

Look no further, if you want a speaker that will electrify your audience with inspiration, evoke transformative emotions and deliver tangible ideas for action. Abi will help you achieve your organisational or team objectives, tailored to what you need your audience to think, feel and do after a session.

Get in touch for speaking enquiries
People Learning
Coaching
Mentoring
Leadership
Fostering highly efficient teams
Female empowerment
Creating an organisation's ethos
Creating mission impactful teams
People Learning
Coaching
Mentoring
Leadership
Creating mission impactful teams
Fostering highly efficient teams
Female empowerment
Creating an organisation's ethos

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